Olipop

This campaign highlights OLIPOP’s position as a soda alternative that offers both flavor and functional benefits. The concept centers on challenging consumers’ assumptions about soda by showing that OLIPOP doesn’t belong in the same category as traditional soft drinks. Using playful visuals and conversational thought-bubble headlines, the ads capture the moment of surprise when someone realizes a drink that tastes like soda can also contain benefits like prebiotics, plant fiber, and less sugar. Each execution focuses on the product while reflecting the internal dialogue consumers might have when discovering the brand, all tied together with the tagline: “It’s not soda, it’s OLIPOP.”